Endemol’s sales arm, Endemol Worldwide Distribution, has upped two executives, Matt Creasey and Mark Lawrence.
Creasey becomes EWD’s LA-based senior VP, acquisitions and sales, North America. He was already overseeing the sale of Endemol content into the US (and other territories) and will now also focus on expanding Endemol’s roster of finished shows from North America, acquiring drama, comedy and reality programmes and catalogues.
Lawrence becomes EWD’s executive director, Europe. Based in London, he will oversee the European sales team and seek out channel opportunities. He was instrumental in the launch of the Endemol-Viacom joint-venture channel Blink in Poland last year.
Both execs will report directly to distribution chief executive Cathy Payne.
“We are thrilled that Matt will be expanding his current role to incorporate acquisitions in North America,” Payne said. “Matt has the background and proven track record to continue the success achieved by his predecessor Philippe Maigret, now CEO of Endemol Studios and whom will continue to be involved in the scripted acquisitions. We are also excited to be announcing the appointment of Mark Lawrence as our executive director – Europe. Mark brings an enormous amount of experience and talent to the team as we look forward to a challenging year across our European territories”.