By 2016, 56% of the world’s pay TV homes will be situated in the Asia Pacific region, according to new research from TBIvision publisher Informa Telecoms & Media.
The proportion, which equates to 481 million homes, will rise from 53% at end-2010.
Regional powerhouses China and India will drive the growth along with a group of smaller, but fast-growing markets that includes Thailand, Vietnam and Indonesia.
Cumulative pay TV revenues in the region will total US$47 billion by end-2016.
Japan will remain the revenue leader, but its share of the total will fall from 29% to 26.3% over the measurement period.
Conversely, China’s share will increase from 20.5% to 27.5% of the total.