Head of media partnerships, Twitter
Twitter is the new breeding ground for TV ideas. As well as loosely developing a TV series (signing a non-exclusive deal with US producers Reveille and Brillstein Entertainment Partners to develop an idea with Amy Ephron), Twitter has been directly responsible for series including CBS’s William Shatner-fronted sitcom $#*! My Dad Says and MTV’s It’s On With Alexa Chung.
In the twenty first century, Twitter is more important than Nielsen in terms of working out whether a show has much of a buzz.
Chloe Sladden, head of media partnerships at the online social network, is in charge of media partnerships, but she doesn’t want to talk to you about developing new shows and isn’t trying to sell you programming.
She wants to talk to broadcasters, producers and distributors about how they can use the service to increase engagement and audience ratings.
The company has worked with a number of brands including MTV, CNN and NBC and Sladden, who previously worked as VP, strategic partnerships at Current TV, is looking to sign up many more to its media developers platform.
How to impress her? Ask her about Headstrong, the documentary about dyslexia that she produced and directed.
Where to find her? http://twitter.com/chloes