ZDF execs spearhead digital production push

ZDF is ramping up digital production.

The commercial arm of the German broadcaster, ZDF Enterprises, has appointed former program sales boss Christian Massmann and ZDF archive boss Thomas Sewing to spearhead a new digital production initiative.

As managing directors of ZDF Digital Medianproduktion, they will jointly focus on digital and interactive production and distribution.

Sewing said:  “Our expertise in the promotion and exploitation of international properties and our know-how in the interplay of the exploitation channels of TV, the Internet and mobile are an important basis for the production of multimedia entertainment and information offerings.”