Formats industry veteran Michel Rodrigue has signed on as distribution consultant at Engine Formats, the formats division of Engine Entertainment, the producer and distributor started by former Power exec Chris Philip.
Rodrigue will oversee distribution of formats at Engine, starting at MIP TV next month.
The exclusive arrangement with Rodrigue will see him develop the formats division and look for new properties to sell internationally.
The first format the company is bringing to market is Thumb Wars, an interactive gameshow produced by Stimulii that aired on South African public broadcaster SABC.
Michel Rodrigue was an early innovator in the formats world and the founder of Montreal-based Distraction Formats. Having launched in 1996 the company folded last year, after suffering the effects of the economic downturn.