Scandinavian clip show distributor Media Entertainment Group (MEG) is moving into the formats world with the creation of a format sales division.
MEG Formats will be run by former Distraction and Zodiak exec Sarah Coursey. It will have an office in London as well as one in Rio de Janeiro, Brazil as it looks to distribute Latin American formats as well as European formats.
Coursey, who was head of sales at Distraction and most recently head of formats and acquisitions at Zodiak Entertainment, will spend the next six months acquiring formats for the company’s launch at MIP TV.
MEG is known for distributing comedy clips and sketch libraries including Laugh Attack and World’s Funniest Videos to international broadcasters.