MIPCOM, the world’s largest market for the buying and selling of programming, recorded more attendees than at MIP TV in April, but was still down on last year’s record attendance.
Organisers Reed Midem claimed that 12,000 delegates attended the show, the most important of the year for international producers and distributors.
That compares with 11,500 at MIP TV, which took place in April, and over 13,000 at last year’s MIPCOM. Reed Midem said that 4,000 of the attendees were buyers. Delegates from 103 countries were in town, it added.
“At MIPTV in April, a lot of people were taking stock of the economic crisis and wondering when things would get better,” said Laurine Garaude, acting Television Division Director at Reed Midem. “At MIPCOM, conversations have been about rethinking business strategies. People have been talking about new alliances to finance production, new channel strategies to consolidate their brand position in the international market and how they are thinking about monetizing the multi-platform potential of their content at the start of the creative process.”