Starz ramping up digital efforts

Starz Media, the Liberty Global-owned producer and distributor, is set to expand its digital production arm with a number of live-action projects in the works. The company is also ramping up its activity in the video games business, turning a number of its TV and movie projects into casual games.

It has recently sold its animated series Bunnies Theatre to a raft of international operators and broadcasters including Vivendi Germany. “Bunnies Theatre has been a home run for us,” says Marc Debevoise, senior VP, digital media. “We’re expanding into live-action content with a director that we found on YouTube,” he adds.

Starz is launching a sequel to the casual game it launched for the action movie Righteous Kill, which stars Robert De Niro and Al Pacino, and also launching a mobile game for the iPhone for sci fi horror film Pandorum, which is produced in association with Resident Evil-producer Constantin Films.

The company has already found success with a number of television spin-offs for EA games including Dead Space and its latest turn Dante’s Inferno. “We’re now looking to take the IP that we own and turning it into games,” adds Debevois.

Most Recent