Insight picks up The Phone

Insight, the producer behind the Canadian versions of Idol, Deal or No Deal and Project Runway has optioned Dutch format The Phone and is hoping to get away a Canadian version of the reality gameshow.

A US version of the show will air on MTV this autumn and be produced by Justin Timberlake. FremantleMedia North America is making the show. An Australian version is also in production and will air in January – the broadcaster has yet to be confirmed.

Dutch-based format house Absolutely Independent distributes the show, which was originated by Dutch producer Park Lane. It is in it second season on AVRO in the Netherlands.

The show follows an individual who answers an unexpected phone call in which they are asked "Would you like to get rich?" If the answer is ‘yes’ the contestant is set a series of physical and mental challenges.

Insight president John Brunton describes the show as The Bourne Identity meets the Amazing Race. He is currently talking to Canadian broadcasters about the show.