Kids shows driving Australia’s ABC2

ABC2, Australian public broadcaster the ABC’s free-to-air digital channel, has built its audience share at an impressive rate since ratings for the channel started three months ago.

The channel now reaches 1.5m viewers a week – twice the numbers garnered during its launch week back in June.

The channel has been boosted by coverage of the Paralympic Games and from a strong line-up of kids shows.

Ratings data from Oztam shows ABC2 has an 11.5% share of the overall weekday kids viewing market. This rises to 14.8% when the demo is narrowed to 0-to4-year-olds.

“During the Monday to Friday children’s daytime slot, ABC2 is achieving a greater audience amongst preschool children than all the other Pay TV (STV) channels. This included dedicated children’s STV channels provided by Nickelodeon and Disney,” ABC said in a statement.