Endemol expands in Korea

Endemol International has stepped up its presence in Korea after it licensed five of its formats to Korean indie producer Olive 9.

It has optioned the rights to hit gameshow Set for Life, which airs on ITV in the UK and ABC in the US, bluffing contest Balls of Gold, dating format Exposed and sports reality format The Games. This agreement follows the launch of 1 vs 100, which aired earlier this year on Korea’s KBS