Debmar-Mercury, the US TV syndication arm of producer and distributor Lionsgate, is to enter the international distribution business by opening an office in London. This follows the appointment of Beata Hegedus, who was previously formats acquisition executive at Fox TV Studios, London.
Hegedus is tasked with acquiring a number of formats at MIPCOM. She will also be looking to sell Tyler Perry’s sitcom format House of Payne, which follows a multi-generational family in Atlanta and airs on TBS.
This is the company’s first move into the international distribution business. Debmar-Mercury currently sells shows such as South Park and gameshow Family Feud to local US syndicated networks.