WeChat


Discovery, Chinese MCN target millennials

Discovery Communications and Chinese MCN VS Media have launched Tan Ba, a new digital service that programmed with shortform content. Aimed at Chinese millennials, the Tan Ba content will come from Discovery’s vast programming catalogue, and be customised and localised by VS Media, which Discovery bought into last year. Content on Tan Ba will be […]

‘Mobile video revenues to hit $25bn’

Worldwide mobile video revenues will reach US$25 billion by 2021, driven by advertisers trying to reach smartphone and tablet users, according to Strategy Analytics. The research firm’s ‘Global Mobile Video Forecast: 2010-2021’ report claims that the number of people accessing video via mobile devices will more than double to 2 billion by the end of […]