Trendrr


Twitter buys social TV analytics company Trendrr

Twitter has acquired social TV analytics firm Trendrr, in a deal that the latter said would allow it to “realise bigger opportunities” and drive better experiences for users, media and marketers. In a blog post announcing the deal, Trendrr CEO Mark Ghuneim said that Twitter will use its real-time Twitter engagement platform, Curatorr, to work […]

Five times more TV activity on Facebook than Twitter

The amount of TV-related social activity on Facebook is roughly times as much as all other social networks combined, according to social TV analytics company Trendrr. The new research, which compared second screen activity on Facebook with Twitter and dedicated social TV apps including GetGlue and Viggle, found that activity related to broadcast television was […]