The Handmaid’s Tale


In-demand: Ireland (July 16-22, 2018)

Newcomers from Sacha Baron Cohen’s Who Is America? to Netflix’s Insatiable have made an instant impression on Irish viewers, becoming some of the most demanded titles near debut. Baron Cohen’s controversial comedy, which has gotten the comedian in some hot water, launched last week and was the sixth most demanded title in Ireland’s top ten overall TV […]

In-demand: Germany (July 2-8, 2018)

New season releases have been most demanded in Germany this past week, with Marvel’s Luke Cage and Sense8 leading the way for digital titles. Marvel’s Luke Cage topped Germany’s digital list with 3.3 million demand expressions, with Sense 8 following in second place with 3.1 million demand expressions. Returning series have dominated Germany’s digital list […]

TBI Weekly: SVOD leaders lay out the year’s offensive

With Hulu revealing its latest plans and figures during its Upfronts presentation this week, it becomes the latest of the top SVOD platforms to lay out its impressive stats and offerings for 2018. Hulu revealed that is now has 20 million US subscribers as it laid out the year’s plans, which will include incorporating advertising […]

Hulu inks deal with Dreamworks and passes 20m subs

US OTT TV service Hulu has unveiled ambitious plans to expand its offering as its subscriber base passed the 20 million milestone. Hulu now has over 20 million US subscribers. Among new innovations for the service, Hulu is to introduce advertising in its live TV offering for the first time. Beginning later this quarter, the […]

In-demand: Greece (April 24-30, 2018)

New season starters are high priority for Greek audiences this week, as titles to have started, or set to start, a new season dominate the country’s digitals list. The Sense8 finale is set to arrive June 8 on Netflix and comes second in the Greek digitals list. It is topped by the ever-popular Stranger Things, […]

TDG: ‘Big three’ SVOD players to plough annual $10bn into originals

The ‘big three’ SVOD players – Amazon, Netflix and Hulu – will triple the amount they invest in originals to US$10 billion annually by 2022, according to The Diffusion Group (TDG). The forecast is good news for customers, with many polled in the TDG research pointing to original content as they key reason they subscribe. […]

Paramount & Anonymous land rights to Margaret Atwood trilogy

Paramount Television, along with Anonymous Content have acquired the rights to develop a series based on The Handmaid’s Tale author Margarate Atwood’s MaddAddam trilogy. The trilogy is based on novels Oryx and Crake, The Year of the Flood and MaddAddam. Produced by Rock Paper Scissors Entertainment, Paramount and Anonymous procured the title through their first-look […]

Hulu reaches 17m subscribers in 2017

Hulu ended last year with more than 17 million total US subscribers across its subscription video-on-demand and live TV offerings. The figure marks a 40% increase from Hulu’s last publicly reported number, with its subscriber growing by more than five million users compared to 2016. Announcing the stats, Hulu, which has VOD and SVOD tiers, […]

MGM rejigs int’l TV sales to achieve ‘greater efficiencies’

MGM has rejigged its international sales division in order to find “greater efficiencies”. The changes at MGM International Television Distribution see Paul Bischoff promoted to executive VP for EMEA. He was previously senior VP of subscription television and sales strategy, overseeing international SVOD and pay TV deals, but now oversees all television and digital deals […]

Hulu’s Handmaid win marks streaming breakthrough

In a watershed moment, Hulu series The Handmaid’s Tale last night became the first streaming series to win best drama at the Emmys. Significantly, it means the broadcaster-backed VOD service has won the Emmy for Outstanding Drama Series before streaming rivals Netflix and Amazon Prime Video have achieved the feat. Past winners of the award […]