Surveys & Data


In-demand chart: Norway (January 1-7, 2018)

Norway’s latest In-demand chart almost provided an exception to the rule that linear TV originals create more demand than those produced for digital platforms. Netflix’s Stranger Things narrowly missed out on the top spot to The Walking Dead in the overall chart, with Danish-Swedish drama Broen (The Bridge) coming third in an unusual top three. […]

Ampere: sports fans ‘significantly more likely’ to take pay TV

Sports fans typically watch more TV than other consumers and are “significantly more likely” to have pay TV and subscribe to premium channels, according to Ampere Analysis. The research firm found that in the UK some 74% of sports fans have pay TV compared to 62% of other viewers, with viewers over the age of […]

Higher ratings drive ROI, Disney study confirms

US series with a 1.0 or higher rating deliver twice the return on investment (ROI) than those that rate 0.4 or below, a study from The Walt Disney Company shows. While it is no surprise that better ratings equals more revenue, Disney-ABC Television Group claims its report is among the only studies that have quantified […]

PwC: Netflix as popular as pay TV in the US

Netflix uptake is now as strong as pay TV use in the US, with 73% of Americans taking each type of subscription offering, according to new research by PwC. The survey found that the proportion of US respondents who subscribe to pay TV has fallen from 79% in 2015 and 76% in 2016 to 73% […]

In-demand in 2017: Game of Thrones reigns supreme

HBO’s Game of Thrones (GOT) reigned supreme as the most in-demand show across of 2017, Parrot Analytics data shows. The stats, which look at expressions of demand for shows across the UK, Germany, France, Italy and the US, reveals that GOT was the most in-demand overall show in all the territories bar the US. GOT […]

In-demand chart: Hungary (December 3-9, 2017)

Stranger Things continues to dominate in Europe, coming up top in Hungary for both of the territory’s latest digital and overall lists, which TBI and Parrot publish twice a month. Eleven’s comeback in October has left an impression, as demand continues toward the end of the year. Stranger Things came up in first place for […]

VOD complex – the story of video-on-demand so far in figures

UK-based Content Research Company recently updated its VOD Directory, a guide that provides analysis on more than OTT services in nearly 200 territories. Here, advisor John Morris offers exclusive new insight into those driving the on-demand market, the models they’re using, and how these vary by geography and genre Three years after The VOD Directory […]

In-demand chart: Spain (November 6-12, 2017)

Stranger Things dominates Spain’s charts as the global hit continues its success into season two, but the country is unique for its love of local-language originals. Three weeks after its second season release on Netflix, Stranger Things generated almost seven times more average demand expressions than the runner up Narcos in the top ten digital […]

Viewer demand: Blue Planet II vs Planet Earth II

After Blue Planet II’s record breaking ratings for its premiere, is it fair to say that the series is already more popular than its predecessor? Parrot Analytics exclusively analyses the stats for TBI. Blue Planet II’s premiere ratings were higher than its predecssor Planet Earth II’s ratings a year ago. Blue Planet drew in 14.1 […]

In-demand chart: Netherlands (October 23-29, 2017)

Our latest chart throws up a surprise, considering the amount of marketing, social media posts and office chatter around Stranger Things: the Netherlands still prefers Game of Thrones. The HBO fantasy epic pipped its rival to top overall spot last week, with its 3.1 million average demand expressions just out-scoring the 3.03 million Stranger Things […]