Channel 4’s Ian Katz eyes brand-funded shows to deal with ‘very tight budgets’
The UK’s Channel 4 is looking to expand its brand-funded programming output as it attempts to deal with the devastating effect of Covid-19 on its finances. Earlier this month, the broadcaster revealed almost £250m ($310m) of cost-cutting measures to deal with the advertising slump brought about by Covid-19, with £150m slashed from its programming budget. […]