Publicis Groupe


Banijay lands Publicis exec to lead M&A, as ambitions expand beyond content

Banijay has hired an associate director from French advertising firm Publicis Groupe to oversee its M&A activity, as the company looks beyond content production acquisitions. Stéphane Préfol becomes head of M&A at the French production and distribution giant, reporting jointly to CEO Marco Bassetti and CFO Cédric Brignon. He begins 6 March. Préfol worked on […]

News brief: Publicis Groupe chief to keynote at MIPTV

Maurice Lévy, chairman and CEO of France-based advertising giant Publicis Groupe, will deliver a keynote at MIPTV in April. Lévy’s address will be titled ‘The Future of Content is Digital’ and will discuss the notion TV and advertising are facing increasingly common challenges. He will make the Media Mastermind speech at 4.30pm on Tuesday, April […]