Pop Idol


Young adults shunning drama for reality – study

Young adults overwhelmingly favour the entertainment and reality genres when watching linear TV, according to a new study. Entertainment represented 40% of young adult (15-34) TV viewing time in ten territories studied in Médiametré’s Young Adults Report. This compares with 36% of the overall population. The figures suggest young adults – or millennials – are […]

Caroline Beaton: Why niche is the new normal

In an increasingly fragmented TV landscape, should broadcasters and producers focus more on niche formats than on trying to recreate the entertainment and reality juggernauts of the noughties, says Viacom International Media Networks senior VP, international programme sales Caroline Beaton. We’re told we are living through a ‘golden age’ of television, with intensifying competition for […]

Comment: How social media is influencing reality development

Love it or hate it, reality TV has firmly cemented its place within pop culture, becoming a firm favourite with audiences and content creators around the world – spanning all ages and demographics. In the UK, whether it’s Geordie Shore, Big Brother or Big Fat Gypsy Weddings, reality has proved to be one of the […]

Viewpoint: how social media rewired the formats business

Viacom International Media Network’s senior VP Caroline Beaton explains how social media has created a ‘revolution at the speed of light’ that’s affected every format creator in the business. Think back to the turn of the millennium, when format-based TV suddenly became a very big business indeed. In the UK, Who Wants to be a […]