Stranger Things beats The Walking Dead – Nielsen

The second season launch of Stranger Things brought SVOD service Netflix more viewers than the latest opener of The Walking Dead, according to Nielsen data. The stats suggest a whopping 15.8 million people watched the premiere of horror drama Stranger Things on TVs in the US in its first three days from launch. Nielsen described […]

Walking Dead ‘could last 50 years’ – AMC chief

The Walking Dead could be around for 50 years if AMC chief executive Josh Sapan gets his way. The exec told analysts on an earnings call that the series, which remains the biggest scripted series by ratings on TV despite a poor season eight opener by its own standards, had the “franchise” potential to run […]

Lifestyle trumps other genres, says Scripps

Lifestyle channel operator Scripps Networks Interactive says the types of shows on its channels drive higher engagement and a better commercial return than reality programming, sport or news. Scripps commissioned a study from Nielsen into the effectiveness of advertising around different genres of programming. It concluded that ads around lifestyle content can generate significantly higher […]

Millennials watch 27% less TV than over 35s

Millennials spend about 27% less time watching traditional TV than people aged over 35, according to new research by Nielsen. The firm’s ‘Millennials on Millennials’ report claims that adults aged 18-34 spend on average 66% of their gross weekly video-viewing minutes watching traditional TV. This compares to 89% for adults aged 35 and over. TV-connected […]

SVOD uptake ‘on a par with DVR’ in US

Subscription video-on-demand services like Netflix, Hulu and Amazon Prime Video now have equal penetration to DVRs in the US, with both available in 50% of TV homes, according to new research. Nielsen’s first quarter 2016 Total Audience Report said that SVOD has reached an “important milestone” in the US, catching up with DVR access for […]

Nielsen reveals TV usage by income

Lower income US households spend more time watching television and using their connected devices than their higher income counterparts, according to new research from Nielsen. The audience measurement specialist found that while higher income households typically have more devices and subscribe to more services, the lower income consumers spent more time using the devices they […]

Huggers’ Vevo unveils new content line-up

Music-based online channel Vevo has unveiled a new programming line-up, which features several original series. Industry veteran Erik Huggers was announced as Vevo CEO yesterday, and at its Newfronts presentation in New York it unveiled new original shows including shortform offering :60 With…, which features an artist answering as many personality revealing questions as they […]

US SVOD hits 40%, Amazon gains ground

Four in ten homes in the US have an SVOD service, according to new research from ratings firm Nielsen. Netflix is the clear leader with 36% of US homes taking it, but Amazon Prime Instant Video, which is in 13.6% of homes, is gaining ground. Nielsen does not provide a year-on-year comparison but Amazon’s share […]

Turkey: imports and exports

Following this week’s Discop Istanbul event, TBI speaks to Turkey’s main distribution companies about how changes in the domestic market are impacting their business, how they are dealing with the challenge of selling into the Middle East and how Turkish drama is becoming hot property in Latin America. A country of 20 million TV homes, […]

Nick going OTT with SVOD service

Nickelodeon is to launch a standalone US subscription on-demand service as the Viacom channel targets children and families across platforms. Talking on a Viacom earnings call yesterday, Viacom CEO Philippe Dauman said the “innovative” service would target the “fast-growing mobile market” and would be “very attractive for parents and children”. Nick plans to give the […]

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