Luke Hyams


YouTube Originals on the hunt for education-focused programming

YouTube is taking an education-focused approach to originals and leaning into “self-motivated learning” on the service, according to head of originals for EMEA Luke Hyams. Speaking at the Edinburgh TV Festival, which kicked off today (21 August), Hyams said: “YouTube is a place for curiosity. It is a place where if I want to know […]

YouTube Premium unveils German originals

YouTube Premium has commissioned its first German originals The trio of formats form part of a three-part global strategy that will see YouTube work with talent with large following, focus on music docs and programmes, and invest in tentpole shows such as its Karate Kid spin-off Cobra Kai as well as feature film acquistions. YouTube […]

TBI Weekly: Takeaways from Edinburgh

At this week’s Edinburgh International TV Festival, key execs revealed what they’re looking for on their channels and platforms. Here’s some key takeaways. BBC One controller Charlotte Moore said she’s looking to tell British stories for a British audience, but adds that producers shouldn’t censor themselves just because they’re pitching to the BBC. Moore also […]

YouTube to potentially place premium unscripted shows in front of paywall

Luke Hyams, head of the newly formed originals unit at YouTube EMEA, discussed the shows he’s looking for on the platform, including potential high-profile unscripted titles that may be placed in front of its paywall. During a panel session at Edinburgh’s International TV Festival, Hyams (right) discussed the programming he is looking to commission for […]

Disney’s Maker Studios appoints intn’l content chief

Online content and channels specialist Maker Studios has recruited writer and director Luke Hyams to head up international content. Hyams production credits include Channel 4 and E4 youth-skewed series Dubplate Drama and Glue. He has also made feature film X Moor and YouTube commissioned digital series Bitchcraft. At Disney-owned Maker, Hyams will develop new formats […]