Imira Entertainment


Toonz rejig sees Robinson step down at Imira

India’s Toonz Media Group has rejigged the senior management team at its Spanish children’s outfit Imira Entertainment, with CEO Paul Robinson resigning from his position. Robinson is being replaced at the production and distribution company by former BRB International CEO Carlos Biern, who has been appointed president of animation productions and co-productions at Toonz. He […]

Imira founder exits with Robinson named new CEO

Sergi Reitg, the founder and boss of Spain’s Imira Entertainment, is stepping down after 15 years, with kids TV industry veteran Paul Robinson taking over as CEO. Reitg has decided to leave “on a high before planning his next venture” after Imira recorded record sales in the current financial year. He established the business in […]

Netflix takes Korean toons from Imira

SVOD giant Netflix has bought a package of children’s programming from Spain’s Imira Entertainment, including shows from South Korean studio SAMG. The deal comprises SAMG’s preschool series Vroomiz, action-adventure caper MiniForce and Power Battle Watch-Car; and the Imira-produced Lucky Fred, Lola & Virginia and Sandra the Fairytale Detective. Imira has also shopped slapstick short-form series […]

Imira takes Hogie to MIPCOM

Imira Entertainment from Spain hits the Croisette with a total of more than 150 new hours of programming, including new series DinoCore and Hogie the Globetrotter (pictured). The Madrid-based kids and family entertainment distributor has acquired European and Latin American distribution for DinoCore, which runs to 39x15mins. It comes from Tuba, whose series Larva Imira […]

Televisa SVOD net takes Imira package

Televisa’s Latin American SVOD service, Blim, has bought eight children’s series from Spanish distributor Imira Entertainment. The deal hands the platform the Imira-produced Lucky Fred (pictured), Lola & Virginia, Sandra the Fairytale Detective, Aurora World’s Yoohoo & Friends, SpeedRacer Next Generation from Imira parent Toonz Entertainment, Zodiak Kids’ Martin Mystery, Xilam’s A Kind of Magic, […]

Netflix buys J.K. Rowling biopic

Streaming service Netflix has acquired a live-action biopic of Harry Potter writer J.K. Rowling for its Latin American feeds. The deal for the 1x90mins Magic Beyond Words with Spain’s Imira Entertainment also includes 52x13mins animated toon Sandra Fairytale Detective. Imira has also sold feature-length animated film Gaturro to Cartoon Network Latin America and The Hero […]

BBC kids nets joint-order Arabian Nights series

Preschool channel CBeebies and older-skewed BBC sister CBBC have jointly-commissioned a contemporary re-imaginging of the Arabian Nights story for the UK. Jamillah & Aladdin will be a 52x14mins coproduction of British indie Kindle Entertainment, Canada’s Mediamax and India’s Toonz Entertainment. Mediamax’s parent, finance and production group Mediabiz, is co-financing the show with the BBC channels. […]

News brief: Imira launches Xilam toons

Spain’s Imira Entertainment has acquired rights to a combined 250 hours of animated programming from French toon studio Xilam Animation. Debuting at NATPE in Miami today are 26x30mins A Kind of Magic, 52x13mins Bali, 270x7mins Oggy & the Cockroaches (pictured) and 195x7mins The Daltons. Imira has Latin American and US Hispanic free TV and VOD rights […]

Chilean net bags JK Rowling biopic

A biopic about Harry Potter author JK Rowling has sold to a Chilean channel. ChileVision has bought the 1x90mins Magic Beyond Words from Spanish distributor Imira Entertainment. Toonz Entertainment-owned Imira has also sold programming in Latin America to the likes of Cartoon Network, Canal Once in Mexico, HITN in the Hispanic US and Ecuador TV. […]

Icex brings Spanish producers to MIPCOM

Spanish trade and investment body ICEX and producers’ association FAPAE are bringing 18 Spanish content companies to MIPCOM under the ‘Audiovisual from Spain’ banner. The producers and distributors will have floorspace next to other Spanish content companies Imagina, BRB and the sales arm of pubcaster TVE. There will also be specific areas for Basque and […]

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