Hasbro


Jeffrey Katzenberg mobile service NewTV gears up with CEO hire

Jeffrey Katzenberg’s upcoming mobile video service, NewTV, is nearing launch with the hire of Hewlett Packard’s Meg Whitman as its CEO. Former DreamWorks Animation (DWA) owner Katzenberg has been preparing NewTV (WT) since raising nearly US$600 million last year and then launching media investment vehicle WndrCo. Whitman, currently chief executive and president of computer manufacturer […]

Hasbro ‘ends Lionsgate takeover talks’

Toy giant Hasbro was recently in talks to buy North American studio Lionsgate but has now ended the discussions, according to US reports. A Reuters story unnamed quoted sources saying the deal had fallen flat last week over price disagreements. Hasbro’s strategy for a deal was to improve its position in Hollywood, and create a […]

Hasbro buys Irish studio Boulder

Hasbro has acquired Irish animation studio Boulder Media. The US kids toy giant has moved heavily into TV via its Hasbro Studios arm, and this marks its latest play. Dublin-based Boulder will be a wholly-owned subsidiary of Hasbro and work on its series as well as third-party projects. “At Hasbro, we’re building our brands through […]

Machinima constructs Transformers series

Online video site Machinima and toyco Hasbro has partnered to create an animated series based on the Transformers The show is the first new original Transformers series since Transformers: Robots in Disguise (pictured) which Hasbro produced and sold to Cartoon Network earlier this year after previous home, The Hub, was rebranded as Discovery Family. The […]

Discovery Family buys teen toon drama

US cable channel Discovery Family has bought Dream Defenders, an animated series about two teenage twins that have adventures in the ‘real’ world and a fantasy universe. The deal with Singapore-based CGI studio Tiny Island Productions means Discovery Family gets US rights to the 26x22mins show, and will premiere it at a later, currently unspecified […]

DreamWorks Animation cutting 20% of staff

DreamWorks Animation is cutting 500 jobs, a move expected to cost Jeffrey Katzenberg’s company US$290 million. As part of plan to significantly reduce the cost of its core animated feature films output, jobs will go across all divisions. DreamWorks said the cuts would result in pre-tax annualised savings of US$30 million in 2015 and as […]

Discovery, Hasbro shows to drop off Netflix

Content from Discovery and Hasbro’s US joint venture channel is set to disappear from Netflix’s US line-up as the parties have failed to strike a renewal deal, according to various US reports. The failure of Discovery, which owns 60% of the Discovery/Hasbro joint venture that was formerly known as The Hub and now rebranded as Discovery Family, […]

DreamWorks, Hasbro merger off

DreamWorks Animation and toy giant Hasbro will not be merging at this stage, according to US reports. Hasbro’s share price nosedived more than $3 upon news it was in talks to acquire DreamWorks shares at US$35 each in order to create a merged entity, DreamWorks Hasbro, Deadline reported. Jeffrey Katzenberg’s DreamWorks – behind TV shows […]

DreamWorks plots Hasbro merger, Hearst JV

DreamWorks Animation is close to creating a kids and family entertainment giant through a merger with toy company Hasbro, according to Deadline. Further to that agreement, which could close at the end of the year, DreamWorks is reportedly looking to turn its MCN AwesomenessTV into a joint venture with entertainment publisher and channel investor Hearst. […]

Cartoon Network grabs Transformers after Hub switch

Cartoon Network has snapped up Transformers: Robots in Disguise after the Transformer franchise’s former home, The Hub, rebranded as Discovery Family. The new Hasbro Studios-produced animated show will be run exclusively on the Turner Broadcasting System-owned US cable channel. It has been slated for a debut on The Hub, but will now debut in the […]

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