Guinness World Records


Exclusive: Breaking records & inspiring audiences with GWR Studios

Guinness World Records (GWR) launched a new content production arm, GWR Studios, last month, with the new division set up to lead the creative development, production and broadcast of the brand’s original content. Headed up by Karen Gilchrist, VP of television and digital and Kathryn Hubbard, head of content licensing for GWR – considered the […]

Guinness World Records launches new production arm, GWR Studios

Guinness World Records (GWR) is launching a new content production arm, GWR Studios, which will lead the creative development, production and broadcast of original content. GWR is considered the world’s leading authority on record breaking achievements and GWR Studios will sit within its TV and digital division, producing content for both external broadcast and brand […]

Banijay Group strikes ‘Guinness World Records’ format deal

Banijay Group has struck a multi-territory deal with Guinness World Records (GWR) for its self-titled primetime family entertainment format. The year-long deal to represent GWR marks the brand’s biggest option deal to date and will span 15 markets including UK, Ireland, Eire, the US, Australia and Germany. The studio format features contestants going head-to-head in […]

Parrot & Guinness World Records name most ‘in-demand’ shows in the world

Parrot Analytics, the big data TV analytics firm, has partnered with Guinness World Records (GWR) to identify the most in-demand TV series and digital series in the world, across 2017. Using Parrot’s global, real-time platform, the analytics company along with GWR revealed that HBO’s Game of Thrones was the most ‘in-demand’ series in the world […]

Doctor Who simulcast breaks broadcast records

The fiftieth anniversary episode of Doctor Who has entered the Guinness Book of World Records as the largest simulcast of a TV drama in history. The episode broadcast simultaneously in 94 territories yesterday and in more than 1,500 cinemas in UK, US, Canada, Latin America, Germany, Russia and Scandinavia. More than 500,000 tickets were sold […]

YouTube channel operator gets cash injection from CAA-backed bank

Base79, the UK-based digital company that operates a swathe of YouTube channels, has received a cash injection from Evolution Media Capital, a boutique investment bank part-owned by the Creative Artists Agency. EMC’s investment division contributed the cash. A Base79 spokesman would not disclose how much the ‘multimillion’ dollar investment was for, but noted that last year […]

MIPTV News: ABC finds Zodiak record breakers series Officially Amazing

Australian pubcaster ABC has acquired Zodiak Kids’ new series Officially Amazing. The show, which explores the wacky world of record breaking, will launch at MIPTV. Produced by All3Media prodco Lion Television, the 13x30mins series debuted in the UK on March 11 on CBBC and is currently stripped across the week at 7.45pm. ABC plans to […]