Gonzalo Sagardia


Captive audience: the Spanish SVOD boom

Spain’s drama production sector is moving swiftly towards international television’s top tier, fuelled by the SVOD global boom. Emiliano de Pablos reports. Not so long ago, Spain’s TV drama production sector was completely driven by free-to-air TV broadcasters Mediaset España, Atresmedia and state-owned TVE. However, weighty new players, led by telco giant Telefonica’s  pay TV […]

Three to watch from Spain

A trio of Spanish primetime dramas are set to make international headlines. Spain’s TV advertising slump has hit local fiction budgets hard, but with US imports banished from the primetime schedules of the main broadcasters, local drama continues to connect strongly with audiences. In the cutthroat world of Spanish free TV primetime, three new series […]

Spain’s drama producers look to go global

Spain’s crisis has forced TV producers to seek international business. Local fiction continues to dominate Spanish primetime, but the dramatic fall in investment in TV advertising has obliged broadcasters to cut their budgets for originals. Creating virtue out of necessity, an increasing number of drama producers are looking beyond Spanish border and beginning to reap […]