Digital TV Research


North America’s pay-TV subs decline to slow over next six years

North America’s cord-cutting activity is set to slow down over the next six years, according to new data. The US and Canada have both seen dramatic declines in the number of pay TV customers over the past decade, with subscribers set to fall from a combined total of 111 million in 2015 to just 60 […]

Shahid VIP forecast to overtake Netflix’s MENA market share

Netflix is forecast to lose its market leadership to Shahid VIP in MENA n the next five years, according to a report from Digital TV Research. There will be 26 million SVOD subscriptions across 13 Arabic countries by 2029, up from 14 million in 2023, said the research’s firm’s recent Middle East and North Africa […]

African pay-TV subscriptions predicted to rise by 12 million in next five years

The number of African pay-TV subscribers will climb by 12 million between 2023 and 2029, according to a new report from Digital TV Research. The increase means an extra seven million pay satellite TV subscribers and five million more pay DTT homes. The pay total will reach 55 million by 2029, with satellite TV contributing […]

Netflix set to remain biggest platform as global SVOD subs to hit 1.79 billion by 2029

Global SVOD subscriptions will increase by 321 million between 2023 and 2029 to reach 1.79 billion, according to a new report from Digital TV Research. The US will lead the way in terms of growth, adding 30 million subscriptions, followed by India, up by 27 million, and Brazil, increasing 23 million. Furthermore, six US-based platforms […]

Global pay-TV market forecast to remain steady

Global pay-TV subscriber numbers are predicted to hold steady at just under 1 billion, until 2025, according to a new report from Digital TV Research. Subs numbers across 138 countries will remain firm until a slender decline that year, with a small recovery thereafter, says the report. Global pay-TV penetration reached 56% of TV households […]

Netflix, Disney+, HBO & Paramount+ to drive $20bn hybrid AVOD-SVOD revenue by 2029

Netflix, Disney+, HBO and Paramount+ will together create hybrid AVOD-SVOD revenues of $20bn by 2029, according to a new report by Digital TV Research. This represents a $14bn rise form the current $6bn, with the revenues equally split between AVOD and SVOD, said the analyst firm. Simon Murray, principal analyst at Digital TV Research, explained: […]

Global OTT revenues predicted to rise 33% by 2029

Global OTT revenues are predicted to rise by 33% to reach $215bn by 2029, according to a new report from analyst firm Digital TV Research. This would be a $53bn increase from the current figure of $162bn in 2023, with the US expected to remain the dominant player in OTT by a wide margin. According […]

APAC OTT revenues to climb $15bn by 2029, despite China SVOD maturity

Asia Pacific OTT revenues are predicted to reach $49bn by 2029, according to a report from analyst firm Digital TV Research. This marks a $15bn rise from the current recorded value of $34bn and comes despite the maturing market in China – which is the world’s second largest market. China will still account for 39% […]

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