Frot-Coutaz: YouTube allows for creative experimentation on “unprecedented scale”
YouTube is emerging as the key forum for creative experimentation and the platform of choice for under-24 year-olds, and while many creators are not “an obvious fit” for traditional media, they are building the future of the content industry, according to YouTube EMEA boss Cécile Frot-Coutaz. Speaking at IBC, Frot-Coutaz said that YouTube was primarily […]