Applying a new twist to any unscripted genre is a tough ask for creative executives. Global Agency’s response has been to blend a variety of existing staples: Bring Your Fame Back is a mix of singing competition, reality and gameshow.
“The inspiration came when I noticed there were many celebrities who want to be famous again,” says Global Agency founder and CEO Izzet Pinto. “However, if they were just put in a regular singing format it wouldn’t really be challenging for them and wouldn’t give them the right platform. I decided to mix that knowledge with a gameshow.”
The resulting shiny-floor format sees formerly-famous songsters competing by performing hits, with the aim being to remain in the top eight at the end of each episode, which in Turkey will run to between 90 and 120 minutes.
The twist comes in a pair of judging panels, which operate in good cop-bad cop format and comprise of musicians and music executives. “The jury really has a unique role,” says Pinto.
The contestants then vote, with the bottom four presented to a studio audience, who decide on one to be saved. The kind juror also saves a singer, before the nasty judge eliminates one of the remaining two, while the winner receives a cash prize.
The reality elements come from stories about the stars’ careers and lives since fame, while there are also gameshow elements.
Pinto says sourcing the forgotten pop stars is relatively straightforward for a decent casting director.
“Most singers are really trying to be famous again – you can see from their social media accounts and their interactions with their fans,” he says. “These are stars from the 80s, 90s and 2000s, from bands and talent shows. There are hundreds of them.”
Pinto contacted a number of such people in Turkey, and found that “they desperately wanted to do the show”, as it would “make them famous again right away”.
Istanbul-based distributor Global Agency will debut a Turkey-shot pilot at MIPFormats on April 2 in Cannes, giving buyers a first chance to assess whether they will give their nation’s forgotten music heroes another chance.
The show: Bring Your Fame Back
The producer: Global Agency
The distributor: Global Agency
The concept: Reality singing competition including reality and gameshow elements in which former popstars attempt to reclaim their fame