The deals are a major boost for FremantleMedia, which distributes the Psyco shows, The future of The X Factor in particular had been questioned in light of ITV poaching The Voice from the BBC, and greenlighting another Tapa format, Dance, Dance, Dance.
The X Factor is currently into its thirteenth season on ITV and is averaging a 42% consolidated viewing. The last season of Britain’s Got Talent also averaged a 42% share and has been the only show on ITV this year to top 12 million viewers at its peak.
The first new episodes of Got Talent under the new deal will start next spring, with The X Factor following in the autumn.
“Britain’s Got Talent and The X Factor are both big, brilliant, wonderful shows and I am delighted that they will continue to take up their place as an important part of our schedule for the next three years,’ said Kevin Lygo, ITV’s director of television.
“They are defining shows for us, ones that we are very proud to have as part of our entertainment slate, and they continue year after year, for months at a time, to be amongst the most popular and hugely entertaining formats on television.”
Richard Holloway, interim CEO FremantleMedia UK added: “I’m delighted that we are continuing our successful relationship with ITV for a further 3 years. We are immensely proud of Britain’s Got Talent and The X Factor and we look forward to entertaining viewers for years to come.”