Channel 5 launches linear My5

Channel 5 is launching My5, a free-to-air TV channel set to go live in early August that will broadcast the best content from the breadth of the Channel 5 family.

The My5 channel will replace Channel 5+24, taking content from Channel 5’s video-on-demand service of the same name, as well as broadcasting programming from across the Channel 5 portfolio, which includes Spike, 5STAR and 5USA, as well as Channel 5.

Channel 5 said that the introduction of the My5 channel builds on its VOD offering, which has seen growth of nearly 50% so far this year and seen over one million people register to use the service.

The My5 channel will be available free-to-air on a number of platforms, including Freeview, Freesat, Sky TV, Virgin Media, YouView, BT and TalkTalk with further platforms to be confirmed.

James Tatam, director of digital media and commercial development, Channel 5 said: “Taking My5 into the linear space is an exciting development following the success of our video-on-demand service, which has enjoyed rapid growth since rebranding in February.

“Through a mix of sharp and responsive scheduling, curated and thematic content, and data from our TV channels, on-demand platform and social media, viewers can now discover the most popular content on My5 via both TV and on-demand and choose how they want to watch.”