News brief: Zee explores Who’s Asking?

Indian broadaster Zee has licensed a local version of Israeli studio gameshow Who’s Asking? from Armoza Formats.

The show will go out on Zee Entertainment Enterprises’ Hindi general entertainment channel &TV in a 9pm slot from March 2, with Bollywood star Shah Ruhk Khan hosting.

It’ll be known locally as India Poochega – Sabse Shaana Kaun?, with local prodco Big Snyergy producing.

This comes after Thailand’s Thairath TV commissioned a local version of the show, which United Studios of Israel created.