Banijay appoints head of content

France-based production and distribution group Banijay has upped Marie Schweitzer to head of content.

In her new role Schweitzer will run Banijay’s centralised development team as well as working on circulating the company’s formats among its network of production companies.

She joined Banijay in 2008 and having been upped from content manager, will report directly to Banijay Group CEO Marco Bassetti.

He said: “Marie has been working for Banijay for many years, she has a deep knowledge of the creative non scripted market and a great talent in this field. I’m very happy she accepted our offer for this important role”.

The news comes after TBI revealed Banijay had scored a local distribution pact with Middle Eastern production firm Periscoop.