Sony launches Sports Jeopardy!

Sony Pictures Television is launching a sports-themed spin-off of classic gameshow Jeopardy! in Cannes.

Sony will give the Sports Jeopardy! its international launch at MIPCOM. The show uses the classic Jeopardy! format but has sport instead of general knowledge questions and answers.

Sony is launching format at the market and is also shopping the finished version.

In the US, the show goes out on Sony’s online channel Crackle. Fronted by sports presenter Dan Patrick, it launched in late September and has notched just under one million views online.

“Nothing is more universal than the love of sport,” says Keith Le Goy, president, international distribution, Sony Pictures Television. “Sports Jeopardy! is a highly adaptable format that broadcasters can easily customize around the most popular sports in any territory.”