Television Business International

Endemol makes a play for online bingo

Endemol Netherlands and Dutch media group TMG Landelijke have formed a joint venture that will launch a new online bingo service.

The two companies are now developing a line-up of new online bingo games that will launch soon, with promotion across media platforms including print, online, mobile, TV and events.

Producer and distributor Endemol said that more partners might join the bingo initiative. The partners have created the JV as the rules governing online games are set to be relaxed in the Netherlands with the changes expected to come into effect next year.

Laurens Drillich, CEO of Endemol Netherlands said: “Joining forces [with TMG] gives us a better starting position to further expand our activities. In addition to local creative and production expertise, our company brings with it the knowledge and experience of Endemol’s global network.”

Frank Volmer, managing director of gaming company TMG added: “With our strong market presence and the combined creative talents of TMG and Endemol, we are well positioned to launch game formats that will meet this growing demand.”