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Netflix goes to the Rapture with hip-hop doc

Netflix will bring in an eight-episode documentary series based on hip-hop culture and produced by New York culture brand Mass Appeal.

The doc, which premieres on March 30, will go inside the lives of rap artists Nas, T.I. Dave East, Rapsody, Logic, G-Eazy, A Boogie wit da Hoodie, 2 Chainz and Just Blaze.

Rapture will investigate the artists lives with their families and friends, as they work in their studios and perform to mass audiences.

Sacha Jenkins of New York-based prodco Mass Appeal, Ben Selkow, Geeta Gandbhir, Steven Caple Jr., Marcus A. Clarke and Gabriel Noble will direct episodes. It will be executive produced by Jenkins, Selkow, Peter Brittenbender, Ben Cotner, Zana Lawrence and Lisa Nishimure.

“Way back, when hip hop culture was in its gestational phase, the powerful message therein didn’t go much further than the five boroughs of New York City,” said Jenkins, Mass Appeal’s creative director. “Today, rap music is the heartbeat of Mother Earth, and Netflix is the embodiment of the eyes from which she sees.”

“It is a great honour for Mass Appeal to work with Netflix to produce our new series Rapture. We’ve been telling hip hop stories since ’96, and as natives we feel it is our duty to do the movement justice. Rapture is bangin’. Straight up.”