ITV Studios & Barcroft know The Customiser is Always Right

ITV Studios Global Entertainment (ITVS GE) and Barcroft Media have partnered up for a new deal that will see ITV’s sales house distribute car transformation series The Customiser is Always Right and four new series.

The Customiser is Always Right was recently commissioned in the UK as a new UKTV Original show for Dave.

The series stars Yianni Charalambous, whose YouTube channel Yiannimize hosts over a million subscribers. Charalambous has made his name as a celebrity car wrapper and the show will feature his car transformations for well-known names.

The four new 10×30 minute series will be produced for linear TV and feature three to four stories per episode from Born Different, Hooked on the Look, Ridiculous Rides and Beast Buddies.

“We’re delighted to continue our relationship with ITVSGE,” said Barcroft Media CEO Sam Barcroft. “This agreement builds on our model of incubating and developing successful digital series into TV brands that work for audiences around the world.”

“The digital space is the perfect proving ground for creativity and brand development – and amazing real-life stories captivate audiences across both.”