Thailand gains sight of Viu

PCCW Media has launched its Viu over-the-top video service in Thailand, marking its 15th market launch to date.

Asian content with Thai subtitles – including current dramas and variety shows from Korea and Japan – will be delivered via the Viu mobile app and website after their local telecast.

Janice Lee, managing director of PCCW Media Group, said that the company is taking a “two-pronged approach”: ad-supported, free viewing; and subscription options that give users express access to content, downloads, 1080p HD video quality and ad-free video viewing.

“As Thailand is one of the most highly Internet penetrated markets with millennials who are very receptive to online video viewing anddigital advertisements, we expect Viu Thailand to mirror the success we have in other Asian markets with healthy growth in subscription and advertising revenue in due course,” said Lee.

Viu is also available in Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and UAE.