Twitter announces live content deals

Twitter has announced a raft of live-streamed content deals across sports, news and entertainment at its first-ever Digital Content NewFronts presentation.

Twitter unveiled details of a dozen new collaborations at the New York Event in a move that will bring new, exclusive and original live programming to the service.

“We could not be prouder of the success we have achieved so quickly since launching live streaming premium content,” said Twitter COO Anthony Noto. “Last quarter, we streamed over 800 hours of live premium content from leading brands across sports, esports, news, and entertainment.”

“Adding these twelve new live deals tonight is a testament to the success of our only-on-Twitter experience, combining high quality streaming video with our only-on-Twitter conversation.”

The deals include the rights, from next month, to stream a regular-season WNBA women’s basketball game. Twitter has also agreed to provide more coverage around the weekly live MLB games that stream on Twitter this season and the PGA golf footage it airs.

Stadium is a new 24/7 linear stream that will premiere on Twitter in the coming months. This will show live collegiate sporting events, highlights, classic games, and daily live studio programming. 

On the news front, Twitter has collaborated with Bloomberg, The Verge, BuzzFeed News and Cheddar on a number of new shows.