All3Media International staffs up

The international arm of All3Media has hired several staff and promoted others.

laura whiteAll3Media International has brought in a new scripted buyer, a new research manager and a new head of marketing. At the same time it has upped staff in its marketing and acquisitions teams.

Laura White (left) joins as scripted acquisitions executive, joining from literary agency Rosalind Ramsay. She reports to David Swetman, who is promoted to vice president, acquisitions.

kate potterIn the commercial development team, Kate Potter (right) has joined as insight manager, reporting to Veronica Pottinen, head of insight.

She has previously held programming strategy roles at Sky and MTV and research roles at Cineflix and Zodiak.

sonja underwoodSonja Underwood (left), a former territory director at Sony Pictures Television, becomes head of marketing, reporting to Rachel Glaister, who has been elevated to executive VP, international brands and press.

A new position, head of business affairs, has also been created, reporting to Andrea Dunn, executive VP legal and business affairs. All3 said it will announce who will fill that role shortly.

“I’m very pleased to announce these important new hires as we continue to ensure the business is well-positioned to grow and flourish amid the rapidly diversifying international market,” said Louise Pedersen, CEO, All3Media International.

“Our distribution activities are going from strength to strength, particularly following the recent openings of our regional sales offices in Singapore and New York. The talent and experience that Sonja, Kate and Laura bring to our team will be invaluable as we continue to maximise opportunities for our content globally.”