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Rai to put on PJ Masks

Kids-logo-460_2PJ MasksRai has become the latest buyer of preschool superhero toon PJ Masks.

The Italian pubcaster will put the popular show out on its Rai Yoyo kids net, which will show it four times a day.

The series goes out on pay in Italy on the Disney Junior channel, with the Yoyo deal the first in free in the country. It launches on the net on December 7.

Entertainment One also signed new licensing and merchandising deals in Italy, with ETS Italy managing consumer products.

Ami Dieckman, head of international licensing for Entertainment One said: “There has been a tremendous response to PJ Masks across Europe and we’re pleased to welcome the brand’s first partners in Italy.”