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Love Nature, WWF strike 4K content partnership

4K SVOD service LoveNature has inked a content deal with The World Wide Fund for Nature.

Jo ParkinsonThe conservation group will run 4K Love Nature footage on its Twitter, Facebook, and Instagram platforms using the hashtag #WWFLovesNature.

Love Nature rolled out earlier this year and will use the WWF partnership to drive people to its service, which focuses exclusively on nature and wildlife. The OTT service is run through Blue Sky Entertainment, a joint venture of Canada’s Blue Ant Media and Smithsonian Networks.

“WWF International and Love Nature have a shared interest in connecting people with the beauty and wonder of nature, while also shining a light on environmental issues that impact our changing world,” said Jo Parkinson, managing director, Love Nature International (pictured).

Love Nature, which is available in 32 countries, added that it will donate a portion of revenues from its streaming service to WWF International.

“Love Nature’s original natural history content will go a long way in showing our supporters the reasons why the conservation of nature and protection of wildlife habitats are critical for us all,” said Sudhanshu Sarronwala, executive director, communications and marketing, WWF International.