Reel One, UP create ‘landmark’ family drama deal

Reel One Entertainment and US channel UP TV have joined forces to create family drama programming for US cable and the international market.

The pair are describing the deal as a “landmark international development, production and distribution” agreement.

Up, which was formerly the Gospel Music Channel, is positioned as a provider of feel-good family programming, playing shows such as Gilmore Girls and Growing Pains.

The InterMedia Partners-backed network first worked with Reel One on Ties that Bind, which was its first commissioned scripted series.

The new pact will see the pair sourcing and creating series that will premiere on UP in the US and be distributed internationally by Montreal-based Reel One, whose president and CEO, Tom Berry (pictured), said: “It has always been part of our company’s vision to expand into the production, finance and distribution of scripted series, in close collaboration with broadcasters who share our vision, commitment, and values.

“We believe that there is a fantastic unrealised potential in many countries to provide UP’s style of programming to international networks and to cater to this often neglected audience.”

UP CEO Charley Humbard said: “In light of today’s current global climate, the demand for positive content that can bring audiences together is greater than ever. Reel One and UP share similar values and a vision to make gripping and entertaining drama that connects with an audience and that has family in mind.”

Up’s senior VP, original programming, Barbara Fisher, will lead the channel’s efforts in the pact, with Reel One’s VP and head of international distribution, Louisa Cadywould, outlining the plan to broadcasters and potential coproduction partners this week in Cannes at MIPTV.