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Scripps opens digital lifestyle studio

Scripps Networks Interactive has created a digital production studio focusing on lifestyle content for multiple platforms.

Scripps Lifestyle Studios will work with marketing teams from Scripps cable channels HGTV, Food Network and Travel Channel to create video, live digital events and written editorial.

Vikki Neil will lead the division, which will have physical bases in New York and Knoxville, Tennessee, as senior VP and general manager.

Also part of the management team are former Martha Stewart Living executive Deb Puchalla, who will be VP of content development; and digital ads specialist Traci Topham, who becomes SVP, client solutions. Scripps’s digital business is overseen by executive VP Tamara Franklin.