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FremantleMedia cuts deal with YouTube MCN BroadbandTV

Cecile_Frot-CoutazProduction company FremantleMedia has tapped YouTube multichannel network (MCN) provider BroadbandTV to track and manage fan-uploaded content for over 200 of its shows including American Idol, The Price is Right, Got Talent, Baywatch and The X Factor.

FremantleMedia will use BroadbandTV’s content management team and Viso Novi technology platform to manage fan-produced content.

BroadbandTV operates what it says is the third largest MCN globally, with over 1.6 billion monthly views. FremantleMedia last year launched a digital and branded entertainment division to build and grow revenues from its digital offerings.

“The viewer path has fundamentally evolved, we remain committed to producing fantastic content in formats that support the business and effectively serve our fans,” said Cécile Frot-Coutaz (pictured), CEO, FremantleMedia.

Olivier Delfosse, American cable and satellite television channels, senior VP Digital, FremantleMedia, said, “We’re seeing more fan-uploaded content than ever before and this relationship will help us to more effectively manage our premium assets and deliver against our broader digital strategy objectives. Ultimately, we want brand-safe content to be consumed by our fans and BroadbandTV’s rich digital video expertise will enable us to optimise this part of our business.”