News brief: Prime fitness deal with new Greek channel

Recently-launched female-skewing Greek channel Nova Life has acquired health and fitness series Fitness First Class.

The 60x60mins lifestyle series is shot in various international locations and is distributed by France-based Prime Entertainment Group.

“Fitness First Class is the highest quality series in the fitness genre ever produced,” claimed Prime managing director David Freydt.

He added that the company has made an effort to broaden the scope of the programmes it sells: “Since early 2013 we diversified our catalogue with various programs being a reference in their category. The size of the catalogue has been multiplied by four.”