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MIPTV 2014: Keshet preps Elevator Pitch for buyers

Keshet International, the distribution arm of the Israeli broadcaster Keshet, will launch a new high-concept business format at MIPTV, Elevator Pitch.

In the show entrepreneurs pitch ideas that need funding, from an elevator.

The audience is invited to interact via an app and help decide whether the pitch is successful in what Keshet described as ‘the quickest and largest market research test ever executed on TV’.

The contestants need to secure enough positive feedback to move up floors in the elevator and ultimately make it into the studio to face a panel of five tycoons.