US Hispanic channel Univision is to begin broadcasting in Canada.
Univision Communications has secured a deal with Corus Entertainment-owned Telelatino Network that will see the latter’s TLN en Español (TLNE) rebrand as Univision Canada.
Telelatino has been a Univision content partner for more than a decade with programming such as the Latin Grammy Awards, Univision newscasts and originals such as Sábado Gigante, Primer Impacto and Aqui y Ahora.
TLNE is carried by all of Canada’s cable operators, meaning it is in more than 1.7 million homes there.
Univision has become one of the biggest channels in the US, where the Latin American population is growing exponentially, and is considered the fifth ‘major’ network by advertisers.
“With today’s announcement, Univision’s commitment to serving Hispanic audiences in the US expands to Canada, as well,” said Alberto Ciurana, president of programming and content for Univision Networks.
“We are proud to bring our brand to the Corus Entertainment family of networks and offer even more of our quality programming and further our presence in another dynamic and growing Hispanic market.”
“The Spanish speaking community in Canada is an important and growing multicultural group,” added Telelatino Network president Aldo Di Felice.
“We are proud that our longstanding relationship with Univision has culminated in officially putting the Univision stamp on TLNE, a channel that Spanish speaking Canadians have been embracing since its launch in 2007.”
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23 February 2018 @ 18:01:34 UTC