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Electus launches digital division with CollegeHumor

Ben Silverman’s prodco Electus has joined with an IAC stablemate, online comedy producer CollegeHumor Media, to launch Electus Digital.

drewbuckleyElectus COO Drew Buckley (left) will oversee the new venture, which will create content targeting the 18-34 demo.

As part of the venture, Electus and CollegeHumor are launching Big Breakfast, a production company that will develop feature films, TV shows and new media projects for Electus Digital. Sam Reich will run this part of the business.

Big Breakfast already has a development deal with Turner cable channel TBS to bring CollegeHumor show Jake and Amir to television.

Overall, Electus Digital will comprise digital assets CollegeHumor.com, Dorkly.com and WatchLOUD.com; YouTube channels WatchLOUD, Nuevon and Hungry; and production companies Big Breakfast and dumbdumb.

“This configuration represents a combination of the best of creative execution and distribution on the digital landscape,” said Drew Buckley, COO of Electus. “As one team, we are now able to deliver even more inventive, high-quality programming to more fans across all platforms.”

“Since we started making original video content in 2006, we’ve kept Sam and his team in-house as our own little secret,” said Ricky Van Veen, co-founder of CollegeHumor.com, who will work in partnership with Buckley across creative development and audience expansion for Electus Digital. “Breaking them out should really unlock their potential.

Barry Diller’s IAC backs both Electus and CollegeHumor.