Metan is the US-Chinese firm created by E! founder Larry Namer and former News Corp boss Marty Pompadur.
The company’s Hollywood network of channels launched this month and will target young, affluent Chinese consumers interested in western culture and entertainment.
The channels will be programmed with Hollywood movie news, behind the scenes footage, interviews and coverage of movie premieres. The specific channels include Today’s Hollywood News, Hollywood Sights, Behind the Scenes, Hollywood Interview and Hollywood Talk Show.
Content will be skewed towards movies and TV series currently popular in China’s digital world, including Two Broke Girls, The Vampire Diaries, Gossip Girl and The Voice.
“China is the world’s biggest online market and the fastest growing media landscape, with its movie industry expected to soon expand to twice the size of the US film market,” said Larry Namer.
He added: “When I started MovieTime (now E! Entertainment Television), our vision was to provide media companies, studios and celebrities with a direct pipeline into the millions of households of movie fans across America. We’re creating a modern version of this model for China through this collaboration with Tudou.”
“We’re delighted to be partnering with Metan to launch Hollywood as the first multichannel network on Tudou,” added Weidong Yang, president, Tudou. “The channel will provide a way for Hollywood content producers and Western celebrities to connect in new way with Chinese consumers, particularly with the extremely attractive 35 and under demo.”