RTL4, VTM launches FremantleMedia format

Dutch broadcaster RTL4 and Belgian broadcaster VTM are launching FremantleMedia’s latest talent format My Name Is…

The two networks are launching the series later this month after striking a deal with the RTL-owned producer and distributor.

The talent search format is a nationwide competition to find the best impersonator of pop stars including Elvis, Lady Gaga, Madonna, Michael Jackson and John Lennon.

Rob Clark, president, worldwide entertainment, FremantleMedia, said: “This is an exciting new entertainment format that has already had interest from other markets.”

FremantleMedia is bringing the format to MIPCOM for the first and hopes to close a number of additional deals with additional international broadcasters.